All genres have their playlists – some reaching only a few hundred fans, others reaching upwards of the millions! – and they’ve become major tastemakers. Suddenly it seems like some curators – official and independent – have the power to break bands in the same fashion that popular blogs did just a year before, or like radio did a few years before that.Īs playlists like Spotify’s “Rap Caviar” became household names, it only makes sense that all types of artists seek out that sort of real estate within their distributed streaming platforms. If you’re reading this, you probably already know about the seemingly overnight thwart of playlists into the spotlight. Spotify, Deezer, Apple Music, YouTube – all digital store partners of TuneCore, all capable of providing their subscribers top of the line, masterfully curated playlists of new music that gets released each week. It was a pretty cool, and quite frankly underrated, feature of iTunes and other media players that allowed fans and would-be DJs with a great collection of music to play at a party, or program to their iPod (remember those?) to use at the gym. As tech evolved and consumer music consumption went digital, the ability to ‘build’ playlists was handed over. It simply meant the lineup of tracks they had spun or planned to spin on a given program. There was a time in history when the only known use of the word “playlist” was in relation to a DJ at a radio station.
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